Before we jump into marketing strategy, let’s quickly chat through the marketing manager role - since it often comes up as part of the conversation.

https://youtu.be/CDfct_gCCVU?si=p4T3WULj8y0mYE9O

Marketing Manager role

The level of hands-on implementation changes with company size

The title changes with company size (Marketing Manager ⇒ Head of Marketing ⇒ CMO)

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Next: What is Marketing Strategy?