HubSpot held a GROW event in Sydney on 17 June 2025.

<aside> <img src="notion://custom_emoji/d06e37fd-96c0-48a3-a737-c15d8f021b2a/22350ac2-04b8-8049-aad9-007aee332e2b" alt="notion://custom_emoji/d06e37fd-96c0-48a3-a737-c15d8f021b2a/22350ac2-04b8-8049-aad9-007aee332e2b" width="40px" /> The complete slide deck of this recap is available here.

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Overview of the GROW Event

(Spoiler: it was really good)

I prepared an update deck that I went through with the XEN team, covering the key insights, plus the good, the bad and the hype.

You can access the deck here.

I've also added a lesson in our HubShots Skool Community here.

In the video I cover:

• Where HubSpot is headed (and how we can embrace/resist/respond)
• How Marketing is changing (SEO vs GEO, RevOps)
• AI (of course!) including Hype vs Reality, Agents, HubSpot Workspace
• Finally, I discuss the parts of HubSpots messaging I like, versus the guff I don't