| | Cold  (you don’t know them) | Warm (you do know them) | | --- | --- | --- | | 1:1 communication Sales (Outbound) | Emails and Phone calls HubSpot Sequences emails To an offer | Emails and Phone calls Email signature banners To an offer, or asset download | | 1:M communication Marketing (Inbound) | Paid ads To an offer | Content To an offer, or asset download HubSpot Marketing Emails Social posts Paid ads retargeting Site CTAs |

(Credit: Alex Hormozi)