The following pages cover internal training we have at XEN, designed to bring every team member up to speed on how to run a business.

<aside> 💡 Slide Deck The complete slide deck of this training is regularly updated, and available here.

</aside>

Purpose of the Training

The approach we take at XEN: if we all understand how to run a business:

• we’ll all be able to help XEN grow
• we’ll have real world experience and understanding that we can help grow our clients
• we’ll be equipped to run our own businesses some day (if we want to)

As such, many of the examples are XEN specific - we’re happy to share these publicly in order to help in understanding the concepts.

Don’t however feel they are prescriptive - they are purely our particular experiences and focus. Your mileage may vary (YMMV).

Much of the content is based on books we’ve read, help from mentors and coaches, and (perhaps most of all) making lots of mistakes.

Table of Contents

[0] Introduction

[1] Skills

[2] Delivery