HubSpot is an all-in-one marketing, sales, and customer service platform. Our main brand, XEN, offers services that helps companies make the most out of their HubSpot portal.
Content Hub (previously called CMS Hub) is a product within HubSpot. It's an all-in-one, AI-powered content marketing software that helps marketers create and manage content. More info here: https://www.hubspot.com/products/content
Marketing Hub is another product within HubSpot. It's an AI-powered marketing software that helps you generate leads and automate marketing. More info here: https://www.hubspot.com/products/marketing
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As a Graphic/Web Designer, you will mainly use Content Hub to create websites and landing pages, and Marketing Hub to create marketing emails and CTAs. We use HubSpot's drag-and-drop editor for these tasks, not external tools (eg Figma).
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Start to familiarise yourself with Content Hub. You can take this course from HubSpot Academy to get an overview: HubSpot Content Hub for Marketers
Learn how to use Content Hub to build a website. You can take this course from HubSpot Academy: Building a Website in Content Hub Starter
Learn how to use Marketing Hub to create marketing emails. You can review these specific lessons from HubSpot Academy:
Learn how to use Marketing Hub to create CTAs. You can review this lesson from HubSpot Academy: Creating Calls-to-Action in HubSpot
We also have our own guides about HubSpot. Feel free to read through these as well: